Paper and Packaging Board


Have you heard about Paper & Packaging – How Life Unfolds™?

The Campaign

Paper & Packaging – How Life Unfolds™ is a promotional campaign from the Paper and Packaging Board (P+PB). Authorized by federal legislation, P+PB was created to administer the Paper and Paper-Based Packaging Promotion, Research and Information Order (also known as the Paper Checkoff), in order to help stem the decline in paper use and increase the demand for paper-based packaging. The Paper Checkoff allows manufacturers and importers of these products to band together for the purposes of promotion, education and research, and joins numerous other agricultural checkoffs that work through the USDA on behalf of their respective industries.

Our Approach

The consumer-focused Paper & Packaging – How Life Unfolds™ campaign reminds people of paper and packaging’s continued relevance in their lives. The marketing initiative uses a storytelling approach to remind consumers of the creativity and warmth of a life with paper products, highlighting the products’ functional and emotional role in our lives. The campaign generates appreciation for paper and packaging’s ability to make our daily routines both possible and meaningful. Paper & Packaging – How Life Unfolds™ will also offer consumer-friendly information regarding recycling and reuse practices and share the industry’s sustainability story.

Connect with us!

Stop by and say hello at GRAPH EXPO in Booth 3770 – directly across from The Printerverse!
Check us out on FacebookTwitterLinkedIn and YouTube to support the campaign and  learn more, and look for our advertisements on tv, billboards, print magazines, and online. For more information, visit

Join us for a special panel on Paper and Print Advocacy on Sunday September 13 at 3PM CT in The Printerverse.
Hear all about “How Life Unfolds” and how other organizations like Two Sides are helping the Print and Paper industry. Coffee and tea will be served!

Letters to Dad

First Day Of Kindergarten (click for full size)

First Day Of Kindergarten




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