Two Sides North America

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Two Sides is an initiative by companies from the Graphic Communications Industry including forestry, pulp, paper, inks and chemicals, pre-press, press, finishing, publishing, printing, envelopes and postal operators. Our common goal is to promote the sustainability of the Graphics Communications Industry and dispel common environmental misconceptions by providing users with verifiable information on why Print and Paper is an attractive, practical and sustainable communications medium.

Visit Two Sides in Booth 3769 right across from The Printerverse to see how we can help you educate your customers about the sustainability of print and paper, and find out how you can join our mission.

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Join us for Two Sides North America Annual Meeting!
EVERYONE IS WELCOME!

Date:  Tuesday, September 15, 2015, 10:30 am – noon CT

Location:  Room N427d, McCormick Place, North Building, Level 4, 2301 S Dr. Martin Luther King Jr. Drive, Chicago, IL

10:30-10:35  Introduction (Bill Koehn, Chairman, Two Sides North America and Vice President, Printing and Publishing Papers, Domtar)

10:35-11:00  Paper and Packaging Board’s Industry Promotion Campaign on Track to Launch This Summer (Mary Anne Hansan, Executive Director, Paper and Packaging Board)

“Beef. It’s What’s for Dinner.®  Cotton the Fabric of Our Lives.®”  These are advertising slogans from industry-supported promotion campaigns. The Paper and Packaging Board (P+PB) is introducing the paper and packaging industry’s new campaign in July.  Mary Anne Hansan will share the campaign creative and the media, PR and social outreach plans.

11:00-11:25  Ensuring Consumer Choice for Paper-based Communications (John Runyan, Executive Director, Consumers for Paper Options)

John will provide an overview of Consumers for Paper Options, an advocacy group that works with industry, non-profit groups, and private citizens to ensure that paper-based information and services remain available from government for those citizens who want or need them.  CPO has been involved in several high profile efforts before Congress and federal agencies on this subject over the last year and will update the group on its efforts.

11:25-11:50  Reading in Print or Reading on Screen – What do Consumers Prefer? (Phil Riebel, President, Two Sides North America)

Phil will give an overview of Two Sides North America activities over the past year, including the success Two Sides has had in challenging and removing anti-paper environmental claims (i.e. go green – go paperless, save trees) from the marketing materials of over 30 major corporations (ex: AT&T, Sprint, Citibank, HSBC, Wells Fargo, etc.).  The results of a Two Sides study “Reading from Paper or Reading from Screens.  What do Consumers Prefer?” will be presented showing a clear preference by U.S. consumers when it comes to reading in print.

11:50-12:00  Two Sides Board of Director Elections

For speaker bio’s and more info about Two Sides North America visit twosidena.org

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